Social Video Ads

Social Video Ads

Paid social is one of the most effective video marketing channels for your business. Video ads have been proven to drastically increase sales and conversions. Unfortunately, many campaigns see sub-par results due to their stale creative and not having a proper distribution channel.

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Exponentially improve your campaign performance.

You have less than 3 second to capture your audiences’ attention online. Is your ad creative up to the task? Our video ads are designed to stop users in their tracks and educate them about your product/service at lightning speeds. With Illuminate Media, your marketing assets will stand out and stick in the minds of your audience. 
How can this asset help my business?
Paid social media advertising is one of the most powerful, effective and measurable marketing channels for any business. The challenge with building effective campaigns always comes down to the creative.
• Will my ads stop people from scrolling in their timeline?
• Is my ad interesting enough to get people's attention?
• Is my ad effective enough to explain what I offer?
Text, photos and graphic ads are limited in their effectiveness, as the information often takes more time/effort for the user to understand and digest.
Video ads on the other hand excel in this area. Not only can they catch the attention of your audience in a split-second, but they can keep their attention long enough to educate them on your offer and entice them to take action.
On the majority of social platforms, more people will watch video ads than any other form of ad. This gives your campaigns a clear advantage that will not only increase their effectiveness, but save you time/money in the process.
Video marketing will set you apart from your competitors.
Video marketing is a phenomenal way to stand out from your competitors, both locally or online. How? Simply put, it’s impossible for them to replicate the other core elements of your business - from your team, to your office and your story.
The majority of local businesses are still falling behind when it comes to social advertising, and even less have taken the plunge into video marketing. Video can be a phenomenal tool to set you apart from your less tech-savvy competitors.
Video is what your customers want to see.
Every year, the demand for video marketing content grows drastically. With the world around us getting faster and attention bandwidth decreasing, video has become the most requested and effective medium for online communication for businesses.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
A HubSpot study found that 54% of people wanted to see more video content from a brand or business they support.
Those people are also 85% more likely to purchase after viewing a product video.
People typically only read between 20% and 28% of the words on your website, and four times as many consumers would rather watch a video about your product than read about it.
Video outperforms text and static images by a staggering 1200%, driving 135% more organic traffic.
Videos are a consumers’ favourite type of content to see from a brand on social media.
Who's the target audience?
With social ads, not only is it possible to target very specific demographics (ie. women between 35-40, no children, who watch Grey's Anatomy and shop at Sephora) but it's also possible to segment your actual ad creative to match those demographics.
Or in other words, you can show different video campaign ads, to different people, at different times - and increase your overall effectiveness.
Common uses for paid social & video ads:
Increase sales on Facebook, Instagram & YouTube
Drive traffic to your website, sales funnel or checkout page
Announce sales, promotions and limited time offers
Generate qualified leads, build an email list
Nurture leads through your marketing funnel
Build anticipation for events & promotions
Retarget existing customer traffic from your website
Educate potential buyers on your process/service

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