Social Media Video Ads California

Social media video ads have become an integral part of marketing strategies for businesses in California and all across the globe. With the rise of social media platforms, businesses have recognized the potential of social media video ads to reach their target audience and drive conversions. However, creating effective social media video ads is not just about creating a general video and posting it on all social media platforms. It requires a tailored approach that considers the specific requirements and features of each platform to achieve the desired results. At Illuminate Media Production, we specialize in creating high-quality social media video ads in California that are tailored to each platform. Our team of experts understands the nuances of each social media platform and uses this knowledge to create engaging video content that resonates with your audience. We provide a range of services, including brand storytelling media video production in California, custom video production in California, and testimonial video production in California. Our goal is to help businesses leverage the power of social media video ads to increase brand awareness, engagement, and conversions. Whether you’re looking to promote a new product or service, build brand recognition, or generate leads, our team can help you achieve your goals. Contact us today to learn more about how we can help you create effective social media video ads in California.

What is the purpose of social media video ads?

Brands or non-profits that have a specific target audience need to reach them. Social media video ads serve the purpose very well, also through them, you can measure ROI to keep a track of your brand’s effectiveness. Following are the top three applications for social video:

1- Specific targeting

Social media video ads are a very effective medium to reach the target audience. Even if your target customer is a small percentage of the general population, they can be reached pin-pointedly this way. The message is completely conveyed when social media video ads are combined with retargeting.

2- To get insights

Not only do these social media video ads promote your product in front of the target audience, but through them, you can also get insights about public reactions to your product. No need to waste money on surveys and research to get feedback about your product; social media video ads can serve the purpose very well.

3- Conversions with clicks

Social media video ads can help you get actions from your prospective customers. In 6_15 seconds social media video ads can make supporters, shoppers, or sales leads click-through conversions.

Our expertise in social media ads in California

Platform suggestion

We are more than a production company. We make social media video ads but also help you suggest which platform they would run best on. We work hard to stay updated in the ever-changing world of social platforms, algorithms, and technologies. Because it’s important to know how to create the right content that clicks on each platform.

Production expertise

After spending years in this field, Illuminate Media Production is experienced enough to make a killer video of any kind for you. No matter if it’s live-action, 2D, 3D, or cel animation, no one can handle it better than us. We ensure you get an extraordinary video on time and within your budget.

Factors affecting social media video ads

There are many types of videos, but you have to choose what suits your project the best. The visual approach should serve the purpose of amplifying the message rather than overshadowing it. That’s why we always ask our customers, “What is right for their storyline?” Sometimes character animation is the best solution; other times live action is better. Then there are times we use motion graphics and iconography. At Illuminate Media Production California, we understand that choosing the right type of video for your project is crucial to achieving your marketing goals. Our team of experts works closely with our clients to determine the best approach for their storyline, ensuring that the visual elements of their video amplify their message and effectively engage their target audience.

Some specific factors that we take into account while making social media video ads are:

Video length

Due to the short attention span of today’s viewers, the runtime sweet spot is usually between 5 and 30 seconds, depending on the platform. We help you determine the perfect time according to its level of complexity, content, and audience.




Our standard timeline is between 6 and 8 weeks for a single video, but we can accommodate you in rush timelines and multi-video per month engagements. The timeline also depends on your team’s availability, and we will figure out an ideal solution for both of us.



The cost we charge for video ads depends on many factors, including production value, rounds of revision, the length of the video, and your timeline. We try our best to produce the best videos effectively. Download our pricing and process guide for more information.

Types of social media video ads

The audience has their personal choices; what might be a good fit for one type of audience won’t be liked by another. You can mix up different things in a video ad to see how your target audience responds. Common types of video ads played on social media nowadays include:


An interview or question-answer format can work well when you want to engage your audience and answer their burning questions. Or another way is to do solo videos while answering some of the questions submitted by your followers.


This is one of the audience’s all-time favourites. You can promote your brand culture by highlighting behind the business video and connecting with your audience.

Product videos

One of the most used videos is for brand promotion, highlighting a specific product. 78% of people said that their buying decisions are influenced by the brand’s social media videos.

Live videos

Most platforms offer live streaming features. This is an excellent way to promote your brand’s transparency and boost engagement with your fans.

Deals and promos

Everyone likes deals and sales. Grab your audience’s attention with an eye-catching video promoting sales and deals.


Announcing big news, like adding a product line or expanding your product outlets, through social media video ads is a good idea.


You can post videos from your events or events you attend for your fans. Either you can live stream it or record and edit recaps.


One of the most frequently searched-for pieces of content on the internet. You can learn how to make something in a tutorial, but you must modify the format so that you don’t exceed the time limit.


Customer testimonials can be used as social media video ads to increase paid engagement. They prove the authenticity of your products and do brand promotion. Illuminate Media Production offers Testimonial Video Production California.


Nowadays social media plays an important role in spreading the news to more than two-thirds of the world. Breaking news and trending topics are great opportunities to jump into the conversation. Whether it’s your company’s breaking news or cultural moment, capture it with social media video ads to make it a memory.

Contact Us

Choosing the right production company for your social media video ads is crucial to ensure that your message is delivered effectively and resonates with your target audience. At Illuminate Media Production California, we pride ourselves on our ability to create high-quality video content that engages and inspires our clients’ audiences. Our team of video strategists works closely with our clients to understand their unique needs and objectives, ensuring that the videos we create are tailored to their specific requirements. Whether you are looking to promote a new product, build brand recognition, or generate leads, we can help you achieve your marketing goals through social media video ads. We provide a range of services, including brand storytelling video production in California, custom video production in California, and testimonial video production in California.

If you are looking for a professional production company, to create social media videos for you, trust us when we say we are the best option. Contact us and talk to our video strategist and get an exceptional video best suited to your project.